Resumé

Experience

Graduate Marketing Specialist

2013 – Present
Wheaton College, Wheaton, IL
Develop and execute measurably successful marketing and communication strategies that enhance recruitment efforts and reinforce the brand of Wheaton College Graduate School. 

Highlights

  • Increased Graduate School inquiries by 61% in two years.
  • Awarded two Telly Awards for “International Community of Faith” video.
  • Launched the college’s first digital marketing campaign.
  • Earned Google Analytics certification to strategically implement website changes.
  • Contributed to the new mission and vision statements of the Graduate School.
  • Initiated radio marketing campaigns and wrote commercial ad copy.

Responsibilities

  • Interact with graduate faculty, staff, students, and alumni to identify potential stories to share.
  • Manage design projects from conception to delivery within established deadlines.
  • Write copy for brochures, ads, sell sheets, emails, web, radio, and social media.
  • Direct marketing video projects that communicate the value of a Wheaton education.
  • Oversee annual marketing budget, strategy, and accounting of marketing activities.
  • Conduct research to create clear ad messages and design while upholding brand standards.
  • Collaborate closely with Graduate Admissions to support their enrollment goals.

Academic Advisor

2010 – 2013
University of Illinois College of Medicine, Chicago, IL
Organized events such as commencement, orientation, and information sessions. Advised over 200 MD students in academic remediation and career advising. Coordinated clinical site scheduling.

  • Improved turnaround time for clinical scheduling by 75%.
  • Achieved a 100% residency match rate for fourth year medical students.

Assistant Director of Graduate Studies

2008 – 2010
University of Illinois College of Nursing, Chicago, IL
Guided the entire graduate admissions process, recruitment efforts, and events for five nursing programs. Managed the submission of grant proposals, scholarship applications, and dissemination of scholarship funds.

  • Exceeded application goals and met target enrollments each year.
  • Created new positions and supervised an effective team of counselors and student workers.
  • Earned a 25% increase in scholarship funds.

Recruitment and Admissions Counselor

2007 – 2008
University of Illinois College of Nursing, Chicago, IL
Directed all graduate recruitment events, information sessions, open houses, and job fairs. Served as a member of the Graduate Admissions, Financial Aid Appeals, and Scholarship Committees.

  • Received a 13% increase in scholarship funds.

Resource and Policy Analyst

2007
University of Illinois Admissions Office, Chicago, IL
Served as a primary point of contact for students and college departments for the Graduate Program Professional Admissions (GPPA) Unit and managed applications.

  • Initiated and created training guides for new student workers.

Admissions Counselor

2005 – 2007
University of Illinois Admissions Office, Chicago, IL
Reviewed and processed hundreds of freshmen applications each year. Hired and trained new employees. Answered inquiries from prospective students and parents.

  • Developed organizational systems to improve maintenance of applicant records.

Education

Master’s in Business Administration, Marketing and Finance
University of Illinois, Chicago, IL

Bachelor of Arts in English, Minor in History
University of Illinois, Urbana-Champaign, IL